by Joe Mandese
The National Association of Broadcasters (NAB) Thursday called on Nielsen to delay a planned roll-out of a new "hybrid" method for measuring local TV … Read the whole story
-
by Wayne Friedman
Sold out for months, ABC announced a partial list of 14 advertisers for this year's Academy Awards -- including many longtime repeat marketers. With … Read the whole story
by Steve McClellan
Horizon Media and Clear Channel Communications have signed a $100 million, multi-year agreement that provides Horizon clients with an array of advertising, sponsorship and … Read the whole story
by Wayne Friedman
There are plenty of positives for the TV networks. Over the last five years, time-shifted ratings between live program plus three days of time-shifted … Read the whole story
by Wayne Friedman
Although the media economy may be slowly continuing to improve -- especially in many new digital fronts -- this isn't the case in other … Read the whole story
by Larissa Faw
GroupM Entertainment is serving as a financier and executive producer for the new Hulu series "My Side of the Sky." GroupM clients get a … Read the whole story
by Aaron Baar
As the national exclusive cruise line advertiser for NBC's broadcast of the Winter Games, Carnival Cruises is launching a new marketing campaign timed to … Read the whole story
-
by Tyler Loechner
2013 was AOL's best year in the last decade, according to Tim Armstrong, chairman and CEO, and programmatic played no small part. Per its … Read the whole story
-
by Amy Corr
To promote the return of "The Walking Dead" from its winter hiatus, AMC partnered with Relevent to scare unsuspecting New Yorkers walking through Union … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
HBO and Netflix are pulling in nearly the same yearly revenue -- $4.9 billion and $4.3 billion respectively. Profits are a different story: $1.8 … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
TV Everywhere is taking off. So says the early data. The number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
My healthcare company is raising its premiums 25%. In this economy, even ad sellers are only figuring on about a 3% rise in total … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube beauty channels are popular and numerous--and a new study says their voices overwhelm YouTube sites operated by beauty brands themselves. Vloggers just out-produce … Read the whole story
COMMENTARY
by
If there's ever a time for advertisers to bring everything they've got to the table, it's the Super Bowl. At $4 million a spot, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
To get people prepped for "tax season" -- or maybe to help them cope with bad bets made on the Super Bowl -- Financial … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some may remember Verizon and other telecommunications companies rolling out platforms several years ago that repurpose television advertisements to serve up on publisher sites … Read the whole story