TVBlog
I'm not sure what I was expecting from Jay Leno's final night as host of "The Tonight Show," but it wasn't what we got: An hour filled with big laughs, … Read the whole story
The National Association of Broadcasters (NAB) Thursday called on Nielsen to delay a planned roll-out of a new "hybrid" method for measuring local TV … Read the whole story
Sold out for months, ABC announced a partial list of 14 advertisers for this year's Academy Awards -- including many longtime repeat marketers. With … Read the whole story
Horizon Media and Clear Channel Communications have signed a $100 million, multi-year agreement that provides Horizon clients with an array of advertising, sponsorship and … Read the whole story
There are plenty of positives for the TV networks. Over the last five years, time-shifted ratings between live program plus three days of time-shifted … Read the whole story
Although the media economy may be slowly continuing to improve -- especially in many new digital fronts -- this isn't the case in other … Read the whole story
GroupM Entertainment is serving as a financier and executive producer for the new Hulu series "My Side of the Sky." GroupM clients get a … Read the whole story
As the national exclusive cruise line advertiser for NBC's broadcast of the Winter Games, Carnival Cruises is launching a new marketing campaign timed to … Read the whole story
2013 was AOL's best year in the last decade, according to Tim Armstrong, chairman and CEO, and programmatic played no small part. Per its … Read the whole story
To promote the return of "The Walking Dead" from its winter hiatus, AMC partnered with Relevent to scare unsuspecting New Yorkers walking through Union … Read the whole story
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HBO and Netflix are pulling in nearly the same yearly revenue -- $4.9 billion and $4.3 billion respectively. Profits are a different story: $1.8 … Read the whole story
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TV Everywhere is taking off. So says the early data. The number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up … Read the whole story
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My healthcare company is raising its premiums 25%. In this economy, even ad sellers are only figuring on about a 3% rise in total … Read the whole story
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YouTube beauty channels are popular and numerous--and a new study says their voices overwhelm YouTube sites operated by beauty brands themselves. Vloggers just out-produce … Read the whole story
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If there's ever a time for advertisers to bring everything they've got to the table, it's the Super Bowl. At $4 million a spot, … Read the whole story
COMMENTARYTo get people prepped for "tax season" -- or maybe to help them cope with bad bets made on the Super Bowl -- Financial … Read the whole story
COMMENTARYSome may remember Verizon and other telecommunications companies rolling out platforms several years ago that repurpose television advertisements to serve up on publisher sites … Read the whole story
