by Wayne Friedman
Comcast Corp., the largest U.S. cable operator, has bought Time Warner Cable, the second-biggest cable operator, in a deal worth $45.2 billion, the company … Read the whole story
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by Joe Mandese
Nielsen this morning reported revenues of $5.703 billion for 2013, an increase of 5.5% over 2012. Excluding the impact of its acquisition of Arbitron … Read the whole story
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by Wayne Friedman
CBS Television Network had moderate advertising growth in the fourth quarter -- up 4% -- but its local TV station advertising suffered. Advertising revenues … Read the whole story
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by Wayne Friedman
Sinclair Broadcast Group pulled in better revenues from its fourth-quarter reporting period -- but operating income suffered due to lower political advertising revenues versus … Read the whole story
by Wayne Friedman
Discovery Communications witnessed big advertising revenue growth in its fourth-quarter period, recognized primarily from newly acquired international businesses. Advertising revenue grew 40% to $817 … Read the whole story
by Wayne Friedman
Although traditional TV viewership of the Sochi Olympics over the first couple of days is still under the level of the Vancouver Games in … Read the whole story
by Karl Greenberg
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Diddy" Combs. The effort launches with an international and U.S. TV ad beginning … Read the whole story
by Gavin O'Malley
Growing faster than ever, the market for Web-connected gadgets is set to surpass 6 billion units this year, per new estimates. If accurate, the … Read the whole story
by Karlene Lukovitz
Instead of trying to go head-to-head in the Super Bowl arena, General Mills's Yoplait Greek -- which got a late start in the Greek … Read the whole story
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by Amy Corr
Show your Valentine love on social media... or candy. Subway zombies. Let's launch! Read the whole story
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by Amy Corr
Have you ever visited Miniminneapolis? Online ads that update based on local weather conditions. Let's launch! Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
As it turns out, 2014 is a pretty significant year in the world of generational studies. It also has implications for the media world. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now that on-air personality Nathan Fielder of Comedy Central's "Nathan For You" has taken credit for starting the Dumb Starbucks faux coffee store in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Type in a URL or click on a link that takes you to a Web page, but the load time takes too darn long, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Winter Olympics, with its weird competitions, is something different. Watching it on NBC online, with its teeny roster of online advertisers, can be … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The integration of the physical and mobile shopping world continues. At the 11th annual Digital Signage Expo (DSE) in Las Vegas this week, the … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
A few years back, when I was running digital marketing at a national food production and distribution company, part of the engagement strategy I … Read the whole story
COMMENTARY
by Emily Vanides
The Council for Research Excellence (CRE) recently fielded its latest survey of Nielsen clients – our first since 2010 – canvassing clients for their … Read the whole story
COMMENTARY
by Val Brickates Kennedy
The revolving door continues to turn at WCVB Channel 5 in Boston. SportCenter 5's long-time co-anchor, Mike Dowling, announced Tuesday that his last broadcast … Read the whole story