Walmart's Latest Campaign Pays Homage To Factory Workers
- by Amy Corr @MediaPostOTL, February 12, 2014
Walmart launched a trio of uplifting ads running during the Olympics, to promote its pledge to donate $250 billion over the next 10 years to create new manufacturing jobs in
America. In "Lights On," viewers watch the inner workings of a factory, from the time the first person clocks in and brews a fresh pot of coffee, to finished products leaving the assembly line,
packaged and ready to be shipped. Watch it here. The
next ad, "I am a factory," shows a once-thriving factory that is now boarded up and empty. The factory believes it will rise again. See it here. My favorite of the bunch is "Working Man." It's a rockin' ad, using Rush's song
"Working Man" as an anthem for factory workers creating and assembling everyday household products. Watch it
here. Saatchi & Saatchi New York created the campaign.advertisement
advertisement
