NEW! Not A Mirage: Sean 'Diddy' Combs Stars In Fiat Ad
- by Amy Corr @MediaPostOTL, February 12, 2014
Two guys are lost in the desert in
Fiat's global ad campaign "Mirage." A four-door Fiat drives by and the pair dismiss it as a mirage. A second Fiat comes up to the men -- this one with Sean "Diddy" Combs inside, offering the
men water. Clearly, another mirage, right? Au contraire. The lost duo eventually stumble upon a desert party, hosted by Diddy -- but are still convinced it's all a mirage because Fiat doesn't
make four-door cars. They do now. The ad promotes the Fiat 500L using the tagline "Unbelievably Big." See it here, created by Doner.
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