by Gavin O'Malley
Appealing to a younger demographic, MSNBC has recruited social-leaning news start-up Vocativ to produce some edgier, more provocative fare. The Vocativ-produced stories will cover … Read the whole story
by Laurie Sullivan
Accenture, along with telecom technology service provider KPN, has developed a proof of concept using Google Glass and Accenture Video Solution. The companies are … Read the whole story
by Wendy Davis
Calling Aereo a "direct assault" on the broadcast industry's business model, a coalition of TV companies indicated in court papers that Aereo's continued existence … Read the whole story
by Wayne Friedman
For its entire 16-day run of the Winter Olympics in Sochi, NBC put up some strong numbers when it came to its competition -- … Read the whole story
by Steve McClellan
The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story
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by Thom Forbes
A longstanding advertising tagline evidently has begun to turn. "Got Milk" is being replaced nationally by "Milk Life," which illustrates "what 8 grams of … Read the whole story
by Joe Mandese
Driven by a surge in demand for most electronic media, especially the digital kind, the confidence of advertisers and agency media buyers to increase … Read the whole story
by Wayne Friedman
On the heels of Comcast's deal with Netflix to provide faster and more reliable Internet service, now comes word that AT&T and Verizon are … Read the whole story
by Joe Mandese
Lowe Campbell Ewald is breaking new creative for the Milk Processor Education Program (MilkPEP) that transforms everyday activities like running, jumping and playing into … Read the whole story
by Wayne Friedman
Will there be more money for Oscar winners after the big ABC "Academy Awards Show"? It's estimated they will earn almost 20% more in … Read the whole story
by Joe Mandese
It may look like a Norman Rockwell setting, but the cover story of next week's The Saturday Evening Post is guaranteed to be anything … Read the whole story
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by Gavin O'Malley
Rovi has agreed to buy Veveo for about $62 million, the companies announced late Monday. Per the deal, Rovi will add Veveo's content personalization … Read the whole story
by Sarah Mahoney
JCPenney is again using the Academy Awards to introduce a new spring marketing campaign. And given the dramatic maelstrom the company has starred in … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
NBCU paid $775 million for the rights to broadcast the Sochi Olympics, and an estimated $250 more to produce the coverage. That translated into … Read the whole story
COMMENTARY
by Bill Niemeyer
When Comcast and Time Warner Cable recently announced their big merger, one of the first questions on my mind (and I'm sure on yours, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Dear all: How are you? As you know, I love you all dearly, even if I don't show it every day. I have spent … Read the whole story
COMMENTARY
by Rob Kurfehs
Valentine's Day 2014 saw the premiere of season 2 of the seminal Netflix series "House of Cards." The first streaming-only "TV" show to win … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Boston TV icons Susan Wornick and Bob Lobel may be going digital. The once-married broadcast veterans are considering hosting a talk show on digital … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
In a typical week recently, about 30% of likely voters didn't watch any live TV except for sports, according to new research paid for … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Peter Sealey, I owe you an apology. Surely you remember him. He's the Bay Area consultant and former Hollywood executive who back in the … Read the whole story
COMMENTARY
by Peter Pasi
How many devices do you own? Read the whole story