TVBlog
by Ed Martin
USA Network has recently been looking to stretch its identity a bit without compromising its reputation for engaging, easygoing entertainment. USA is still regarded overall as relatively edge-free.
Once upon … Read the whole story
by Wayne Friedman
Now DirecTV looks to join Dish Network in the race for an online/digital programming service -- one that wants to compete with Netflix. As … Read the whole story
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by P.J. Bednarski
Atlas SoIutions, the ad server and measurement platform purchased from Microsoft by Facebook last year for a reported $100 million, will use Innovid as … Read the whole story
by Wayne Friedman
"The Voice" gave NBC another Tuesday win -- its second in a row since coming back from its Sochi Olympics programming. All that helped … Read the whole story
by Joe Mandese
In a move that will dramatically expand the universe of consumer conversations Madison Avenue listens in on, a leading ad industry social media platform … Read the whole story
by Karl Greenberg
New York State is touting the other part of New York -- upstate -- with a tourism push comprising two TV spots under the … Read the whole story
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by Amy Corr
I love when TV characters cross over and appear in shows other than their own. Imagine my excitement when advertising characters do the same. … Read the whole story
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by Amy Corr
Cow poop plays pivotal role in video for EARTH University. Pepsi tests your knowledge of famous movie quotes. Let's launch! Read the whole story
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by Amy Corr
This ad for Universal Orlando Resorts reminds me of the holiday-themed Apple ad from last year, with the teenage boy glued to his phone … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We may like lots of TV/video devices -- but for the big screen, we prefer an old-school TV remote control, according to Roku. "A … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Verizon Media Services' new study of millennials isn't filled with shocking revelations, but it does make some sharp observations about a demo that has … Read the whole story
COMMENTARY
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Still on a post-Oscars, Samsung-mega-selfie/poignant-botched-surgery/did-that-thing-on-Travolta's-head-perhaps-invade-his-brain bender? Then take a look at this new milk commercial. With its "Milk Life" tagline, and corny vignettes involving … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Measuring data becomes worthless when companies can't sift through the numbers to find the gems. Bluefin Media CEO Brad Mandell calls on the advertising … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
So you can imagine how I felt upon viewing "Belief," a clip in which HUVr displays a first-ever hoverboard prototype. Since its unveiling on … Read the whole story
COMMENTARY
by Ted Murphy, Op-Ed Contributor
Did you miss the galaxy of stars huddled for the selfie at the Oscars? Did you notice the device? While the selfie might not … Read the whole story