by Wayne Friedman
Comcast has finalized a deal to buy digital advertising company Freewheel for $360 million. Freewheel provides digital advertising insertion for online and video-on-demand programming … Read the whole story
by Gavin O'Malley
Machinima is reportedly close to raising upwards of $18 million to scale its gamer-geared online video platform. Yet the expected financing won't help the … Read the whole story
by Wayne Friedman
Currently, a strong TV station in a market can operate a weaker outlet in a joint sales agreement (JSA), in which two stations are … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story
by Wendy Davis
A privacy lawsuit against Google and Viacom should be allowed to proceed, lawyers representing a group of children say in new court papers. Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer social services through the ExactTarget Marketing Cloud. The service, dubbed Current@Resolution, supports data-driven … Read the whole story
by Karl Greenberg
MLS on Friday is launching a multi-year sponsorship deal with Capri Sun & Kraft Foods that makes Capri Sun the official juice drink of … Read the whole story
by Tanya Gazdik
Travelocity is launching a contest Sunday that will give wannabe travelers a chance to win the trip of their dreams. Seven new 15-second TV … Read the whole story
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by Amy Corr
The latest ads promoting tourism in upstate New York launched this week, promoting recreational activities, like snowmobiling, and a visit to Cooperstown. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Verizon Media Services' new study of millennials isn't filled with shocking revelations, but it does make some sharp observations about a demo that has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Weather Channel will be doing more "programs" as part of its TV content. Is that good for TV providers? As part of the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In looking at Vine's new prohibition against sexually explicit content, it's hard not to recall the Hays Code of 1930. But in this case … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
AdColony is expanding a beta test of in-feed autoplay video ads. The format strives to be "native" to the feed scrolling reflex now ingrained … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Pop quiz: When it comes to sharing videos, where does the U.S. rank? Answer: Nowhere near the top. Indonesia is the top-ranked country when … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
PornHub.com is looking for a creative person to develop an ad campaign. Yes, an ad campaign. No, it won't be on daypart. The site … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Human beings are a strange lot, especially when it comes to sex. What titillates one person makes someone else yawn. Another person has a … Read the whole story