• by Amy Corr  @MediaPostOTL, March 6, 2014

The latest ads promoting tourism in upstate New York launched this week, promoting recreational activities, like snowmobiling, and a visit to Cooperstown. In "Nervous," a young girl is afraid to ride a snowmobile with her dad at Tug Hill Plateau. She finally gives in, winds up loving it and leaves her family little room for a hot chocolate break. See it here. In "Chatterbox," narrated by Joe Torre, a father and son take a road trip to Cooperstown. On the ride there, the boy is quiet and withdrawn; after seeing Hank Aaron's uniform and Ricky Henderson's cleats, the kid can’t talk enough about the trip. Watch it here. Both ads are part of the state's iconic I LOVE NY campaign and will run in major markets, in-state and out-of-state, on early morning shows and cable networks. BBDO created the campaign.