TVBlog
The effectiveness and overall impact of HBO's "True Detective" -- the first-arc finale of which proved such a draw last night that it crashed HBO Go -- should be a … Read the whole story
Demand for the finale of the wildly popular series "True Detective" was big enough to bring the company's streaming service HBO Go to its … Read the whole story
Hispanic TV nets and publishers joined forces to stage a national town hall with the goal of getting more Hispanics to sign up for … Read the whole story
Katie Couric is kicking off her Yahoo broadcast career on Friday with an interview with former New York City Mayor Michael Bloomberg, now serving … Read the whole story
CBS resumed its stronger winning ways on Thursday night, putting more distance between it and its competitors. The network earned a Nielsen preliminary 2.7 … Read the whole story
"If this year's winner proves anything, it's never underestimate the drawing power of the Muppets, especially when they have a movie to aggressively plug," … Read the whole story
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged … Read the whole story
Minwax is introducing a TV campaign themed "We did that!" And it's intended to remind committed crafters of the pride that comes from a … Read the whole story
Snuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear. It also mixes in animation, taking viewers into a tangerine-dream, … Read the whole story
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The Federal Communications Commission is strongly considering instituting rules that would give TV stations less marketplace leverage by curtailing Joint Sales Agreements (JSAs). For … Read the whole story
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NBC Universal will pool its upfront presentations into one day for its 17 cable networks, including USA, Bravo, Syfy, E!, Oxygen and Esquire.Why? Media … Read the whole story
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Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even the volumes of Simmons demographic indexes that for so long were the tools … Read the whole story
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Nielsen put out an interesting report, "Video Buying, Selling and Trusting Across Platforms," which distilled highlights from three dinners where top execs from the … Read the whole story
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Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
COMMENTARYToyota is working with Google to reimagine the purchase path through desktops and mobile devices. The Google+ Toyota collaboration is part of a digital … Read the whole story
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Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morgan. In it, Morgan says many people "underestimate" television advertising. He added, "We … Read the whole story
