TVBlog
It's that time of year when the fearsome fates of on-the-fence shows are front and center in the television business. Fox series "Enlisted," is one of the funniest comedies on … Read the whole story
LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story
Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL … Read the whole story
Dow Jones has been hit with a potential class-action lawsuit accusing it of violating federal video privacy laws with the Wall Street Journal's Roku … Read the whole story
The pay TV business lost 251,000 subscribers -- 0.3% -- to settle around 100 million U.S. pay TV homes. Cable TV providers again lost … Read the whole story
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCard is going to social media to give cardholders bucket-list worthy surprises tied … Read the whole story
A newly launched spot, "Growler," makes the point perhaps more explicitly than the "Villains" ad. Narrated by Benedict Cumberbatch and set in a parking … Read the whole story
In the March 17 Media Daily News story "TVB Claims Local TV Metric Equals National Ratings Metric” the local live-program-plus-same-day time-shifted data and local … Read the whole story
- COMMENTARY
Reading the tea leaves through Steve Jobs in regards to an Apple-manufactured television set can be disheartening -- and enlightening. According to a new … Read the whole story
- COMMENTARY
Cox just announced that it will sell TV inventory programmatically. This should be good news for TV advertisers, as it signals progress for an … Read the whole story
- COMMENTARY
The Association of National Advertisers has been pushing for commercial TV ratings for a decade. During that time, ROI for every ad dollar spent … Read the whole story
- COMMENTARY
After seven years, three court rulings and millions of dollars in legal bills, Viacom and Google have settled their battle about video clips on … Read the whole story
- COMMENTARY
With another season of "Girls" coming to an end this Sunday, I'm moved to ask what is it about Lena Dunham that drives otherwise … Read the whole story
