TVBlog
It looks like The CW might have a new success on its hands with the ambitious Juvenile Delinquents in Space drama "The 100," the premiere of which last night earned … Read the whole story
Viacom says it has signed a first-of-its-kind TV network deal with Tumblr, the microblogging platform and social networking Web site, in offering up co-branded … Read the whole story
Jack Wakshlag, one of the network TV research chiefs with real street cred, announced he is retiring as chief research officer of Turner Broadcasting … Read the whole story
There are just about two months of the broadcast season remaining, and NBC -- with a major ratings boost from the Sochi Winter Olympics … Read the whole story
Over-the-air digital TV network Bounce TV, the African-American viewer-targeted channel, has made some senior advertising executive changes. Bounce now reaches over 70% of U.S. … Read the whole story
A new television commercial breaking Wednesday shows Galaxy Pro users working and socializing alongside users of other popular products, including Apple's iPad, Windows tablets … Read the whole story
Sports video is a perennial favorite for advertisers trying to connect with male viewers, and this week brought several new content-sharing deals for major … Read the whole story
The spot shows three different scenarios in which male/female pairs -- office colleagues, college students and seniors -- exchange suggestive looks and then appear … Read the whole story
Viamedia on Thursday announced the appointment of Jonathan Sims as vice president of media research. Sims will oversee Viamedia's research departments. He will also … Read the whole story
7UP launched "Light it Up," an ad featuring DJ Tiesto that's part of the #7 x 7UP campaign that features 7 electronic dance music … Read the whole story
Deutsch LA has created a TV ad for a startup flower delivery service called TheBouqs.com as part of the agency's Side Project Project, where … Read the whole story
Skittles has launched a series of ads that star a lovable pet cloud named Freddie, who releases Skittles when touched. Read the whole story
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TV networks in the future will take heart that some key TV viewing habits of the past will increasingly look to make a return … Read the whole story
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Most have heard something about the various electronic wallets that are intended to change the ways we transact and - more recently - about … Read the whole story
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Looking for a unique gift for that special techno-nerd content hog in your life? How about a dongle holder to house the Chromecast, Roku … Read the whole story
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It seems to be on every video buyer's mind, and we hear it often from clients eager to enter wisely into the mobile video … Read the whole story
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For years, tech companies have been striving to make highly sophisticated products that replicate or supplement the real world. But 3D-TVs have officially failed … Read the whole story
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At the Winter Games, we saw a clear shift from marketing to storytelling as brands strove to inspire fans rather than inundate them with … Read the whole story
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Over the years, I've been asked by numerous entertainment clients to provide "advertising value equivalencies" (AVEs) for my agency's PR results. AVEs are what … Read the whole story
