Television News Daily
Monday, March 31, 2014
  • Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency

    In a move that effectively establishes "viewable" impressions as the currency for online display and video advertising, the Media Rating Council today will lift ... Read the whole story

  • CBS, United Fly New 'Better Seats' Campaign

    Looking to help launch a new comedy, CBS has struck a deal with United Airlines for "Friends with Better Lives." The campaign, called "Friends ... Read the whole story

  • Sony's Crackle Latches On To Chromecast Dongle

    The number of online video services available on the $35 Chromecast dongle is expanding, as is competition among OTT providers. Chromecast, which last summer ... Read the whole story

  • CBS Outdoor Scores Big With IPO

    Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas' initial public offering on Friday. The spinoff of CBS ... Read the whole story

  • Obit: Bob Barocci, Long-Time ARF Chief, Dead At 72

    Bob Barocci, former president and CEO of the Advertising Research Foundation, died Thursday. He was 72. Barocci, who was a long-time ad agency executive ... Read the whole story

  • Wendy's Campaign Supports Foster-Care Adoption

    After quietly supporting foster-care adoption for more than 20 years, Wendy's has launched a national, multichannel campaign for the cause. The year-long marketing program ... Read the whole story

  • Two TV Dishes On My Roof?

    DirecTV and Dish Network are trying again -- to merge. This time it might work. In 2002, the two large satellite TV programming companies ... Read the whole story

  • Wearing The White Hat On 'Justified'

    Given the critical acclaim for dramas about violent, damaged men, it's a surprise that FX's "Justified" doesn't generate more attention that it does. The ... Read the whole story

  • Turkey Silences YouTube

    Google confirmed "credible reports" that its Domain Name System (DNS) service has been intercepted by most Turkish Internet service providers (ISPs) in an effort ... Read the whole story