Television News Daily
Monday, March 31, 2014
  • Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency

    In a move that effectively establishes "viewable" impressions as the currency for online display and video advertising, the Media Rating Council today will lift … Read the whole story

  • CBS, United Fly New 'Better Seats' Campaign

    Looking to help launch a new comedy, CBS has struck a deal with United Airlines for "Friends with Better Lives." The campaign, called "Friends … Read the whole story

  • Sony's Crackle Latches On To Chromecast Dongle

    The number of online video services available on the $35 Chromecast dongle is expanding, as is competition among OTT providers. Chromecast, which last summer … Read the whole story

  • CBS Outdoor Scores Big With IPO

    Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas' initial public offering on Friday. The spinoff of CBS … Read the whole story

  • Obit: Bob Barocci, Long-Time ARF Chief, Dead At 72

    Bob Barocci, former president and CEO of the Advertising Research Foundation, died Thursday. He was 72. Barocci, who was a long-time ad agency executive … Read the whole story

  • Wendy's Campaign Supports Foster-Care Adoption

    After quietly supporting foster-care adoption for more than 20 years, Wendy's has launched a national, multichannel campaign for the cause. The year-long marketing program … Read the whole story

  • Two TV Dishes On My Roof?

    DirecTV and Dish Network are trying again -- to merge. This time it might work. In 2002, the two large satellite TV programming companies … Read the whole story

  • Wearing The White Hat On 'Justified'

    Given the critical acclaim for dramas about violent, damaged men, it's a surprise that FX's "Justified" doesn't generate more attention that it does. The … Read the whole story

  • Turkey Silences YouTube

    Google confirmed "credible reports" that its Domain Name System (DNS) service has been intercepted by most Turkish Internet service providers (ISPs) in an effort … Read the whole story