The unwavering popularity of "How I Met Your Mother" among its fan base and its ability to attract new young viewers years after its debut are reasons enough for CBS … Read the whole story
In a move that effectively establishes "viewable" impressions as the currency for online display and video advertising, the Media Rating Council today will lift … Read the whole story
Looking to help launch a new comedy, CBS has struck a deal with United Airlines for "Friends with Better Lives." The campaign, called "Friends … Read the whole story
The number of online video services available on the $35 Chromecast dongle is expanding, as is competition among OTT providers. Chromecast, which last summer … Read the whole story
Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas' initial public offering on Friday. The spinoff of CBS … Read the whole story
Bob Barocci, former president and CEO of the Advertising Research Foundation, died Thursday. He was 72. Barocci, who was a long-time ad agency executive … Read the whole story
After quietly supporting foster-care adoption for more than 20 years, Wendy's has launched a national, multichannel campaign for the cause. The year-long marketing program … Read the whole story
DirecTV and Dish Network are trying again -- to merge. This time it might work. In 2002, the two large satellite TV programming companies … Read the whole story
Given the critical acclaim for dramas about violent, damaged men, it's a surprise that FX's "Justified" doesn't generate more attention that it does. The … Read the whole story
Google confirmed "credible reports" that its Domain Name System (DNS) service has been intercepted by most Turkish Internet service providers (ISPs) in an effort … Read the whole story