Since October, AMC's "Walking Dead" has consistently left every other television series in its wake, ratings wise. No wonder every network is in overdrive trying to locate horror and science-fiction … Read the whole story
The Media Rating Council, which Monday officially authorized "viewable" metrics as the advertising currency for non-video online advertising, said it technically is holding off … Read the whole story
Binge-watching of current season shows would be a big plus for many TV viewers. Overall, the biggest binge-watcher behavior markets are Dallas, San Francisco … Read the whole story
Jonathan Carson, chief revenue officer at Vevo, discusses the company's cross-platform strategy and how it affects advertising. Prior to joining Vevo last year, he … Read the whole story
Leading into the NewFronts, AOL hopes to wow advertisers with its first long-form video series, Connected. For the effort, AOL has hired Israeli-based production … Read the whole story
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story
Just days away from the NHL's Stanley Cup playoffs, NBC will launch a series of on-air promos, including a long online effort about the … Read the whole story
Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full … Read the whole story
It was a strong night for broadcast networks on the last March Monday, with CBS' "How I Met Your Mother" posting strong series finale … Read the whole story
Google has made "painstaking" efforts to prevent the clip "Innocence of Muslims" from appearing on YouTube, the company says in new court papers. Read the whole story
Jack Randall, Univision SVP of business development, says Ford and Toyota spend the most in Spanish language ads, followed by Chevy, Honda, Nissan. "They … Read the whole story
Online media measurement -- specifically viewability -- has surfaced as the topic of the week. The Media Rating Council isn't yet ready to give … Read the whole story
March Madness is an apt moniker for this flurry of competition we've been treated to the past few weeks. Fitting not only for the … Read the whole story
Sports sells, and as the new Ooyala Global Video Index shows, all around the world, sports is driving online video, but it particularly influences … Read the whole story
Given the critical acclaim for dramas about violent, damaged men, it's a surprise that FX's "Justified" doesn't generate more attention that it does. The … Read the whole story
DirecTV and Dish Network are trying again -- to merge. This time it might work. In 2002, the two large satellite TV programming companies … Read the whole story