TVBlog
by Ed Martin
We're just about five weeks away from the premiere of a new summer reality series with one of the most unreal premises ever: In Fox's "I Wanna Marry 'Harry,'" twelve … Read the whole story
by Erik Sass
Local broadcasters are starting to resemble media and advertising agencies, as they expand their offerings for local clients to include a range of digital … Read the whole story
by Wayne Friedman
Looking to bolster support from its customer base -- and potential customers, Aereo has started up a site called ProtectMyAntenna.org. Read the whole story
by Wayne Friedman
Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam. Ipsos OTX says 86% of … Read the whole story
by Karlene Lukovitz
In the latest on the QSR breakfast wars, the campaign follows McDonald's' two-week-long offer of a free cup of McCafe (which ended April 13), … Read the whole story
by Karl Greenberg
Since its launch in the U.S. in 2002, Mini has cultivated in its marketing and CRM an almost Harley-Davidson-esque relationship with its buyers: more … Read the whole story
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by Amy Corr
Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Read the whole story
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by Amy Corr
This colorful ad for Sherwin-Williams is helping me break through this winter funk. "Kaleidoscope" has a '60s music vibe as color chips morph from … Read the whole story
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by Amy Corr
Bad things happen to a Canadian couple when they purchase their new home without using a realtor -- SWAT-team bad -- in "Raid" from … Read the whole story
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by Amy Corr
Talking retirement, 401ks and other forms of financial planning can be a daunting task. Certified Financial Planner Board of Standards launched an eye-opening TV … Read the whole story
COMMENTARY
by Harry Kargman
The expected experience of mobile pre-roll is that a video advertisement will appear immediately before the editorial video content in the same video player. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Roughly one in five online Americans ages 15-54 (19%, to be precise) said they use social media sites like Facebook and Twitter while watching … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
GoPro says its high-definition video camera products are "life cameras." One analyst says GoPro really wants the company's name to be one with the … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
COMMENTARY
by Gary Holmes
The series finale of "How I Met Your Mother" went over like a lead balloon, joining such finale fiascoes as "Lost," "The Sopranos," "Dexter" … Read the whole story