by Wayne Friedman
Mired in fourth place this year, ABC is looking for big changes with 12 new series this season. Beginning in the fall, ABC will … Read the whole story
by Wayne Friedman
The TV upfront market is forecast to see low single- to mid-high single-percentage price increases, according to the two latest estimates. For the top … Read the whole story
by Mark Walsh
The Online Publishers Association has named CBS digital veteran Jason Kint as its new CEO to succeed outgoing president Pam Horan. The OPA said … Read the whole story
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by Wayne Friedman
Although cable networks are slowly trimming the number of commercials in their programs, those networks on average still air more advertising messaging than broadcast … Read the whole story
by Karl Greenberg
With about a month to go before the soccer Godzilla lumbers out of the Atlantic and onto Ipanema under the gaze of Christ the … Read the whole story
by Gavin O'Malley
During a recent NewFront event, Hulu promised to triple its content marketing spend over the next year. To lead the effort, Hulu just poached … Read the whole story
by Steve McClellan
Los Angeles-based agency Stun Creative has just hired TV production veteran Maria Crenna to oversee the launch of its new programming division, Stun Originals, … Read the whole story
by Aaron Baar
In a new television commercial that began running this week, actor John Slattery sits alone in an apartment, declaring "The future is voice control." … Read the whole story
by Karlene Lukovitz
Subway is running a campaign that spotlights that it bakes its own bread in-store each day, as well as its recent decision to remove … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS CEO Les Moonves says the cost of next year's prime-time schedule is lower than the current year's schedule. CBS must be doing something … Read the whole story
COMMENTARY
by Paul Bremer
Think about all the different ways consumers access video content today. There are so many great content channels and everything happens instantaneously. Compared to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
While some "programmatic TV" offerings are popping up, there is still work to be done when it comes to more automation, says the Wall … Read the whole story
COMMENTARY
by Jack Cohen-Martin
With free and easy publishing tools, high schooler can now create a high-traffic site within months. And with low-cost video capture and publication tools, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In this age of media fractionalization, what programming direction should networks take in the future? Should they depend on a single multi-night, multi-hour blockbuster, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Native plays well with the increasing common popularity of mobile video content. Though mobile users are apparently not averse to watching longer content on … Read the whole story
COMMENTARY
by Ragini Bhalla
Did you know 3.2 billion people watched the last World Cup and 715 million watched the Finals alone? Compare that to the 108 million … Read the whole story