TVBlog
Will these tiresome tweets ever go away? I'm all for tweeting while watching television if that is what someone is moved to do. (Indeed, Twitter has made watching awards shows … Read the whole story
Hispanics over-index in a number of mobile media behaviors, including watching mobile video, using mobile coupons and discounts, and mobile wallets and banking. By … Read the whole story
For the third year in a row, NBC's "Sunday Night Football" was the top regularly scheduled TV series for TV advertisers' key 18-49 viewer … Read the whole story
On the next-to-last day of the broadcast TV season, some big TV finales earned generally lower results versus last season's endings. Fox and its … Read the whole story
Against a growing number of time-shifting TV competitors, TiVo has made some sizable improvements for its recent first-quarter earnings period. TiVo posted net income … Read the whole story
Honey Maid sought "to reinvent the Honey Maid in a way that's relevant to moms and dads now," said Gary Osifchin, senior marketing director … Read the whole story
Sapporo beer is launching a $2 million integrated campaign which includes the company's first U.S. TV commercial. It is geared at a demographic described … Read the whole story
As Brazil prepares to host the World Cup, Google analyzes a surge in searches related to the sport. While the tournament -- scheduled to … Read the whole story
Digital marketing efforts are running on Vevo and Live Nation, among other sites. The campaign's social media efforts elements include cocktail recipes and entertaining … Read the whole story
A new campaign features 36 Bravo network stars, as well as a monkey and a lion. See James Lipton shot out of a cannon. … Read the whole story
- COMMENTARY
Big data now represents the next step in improving television program selection and targeting precision. Merge, append, fuse and model are all terms that … Read the whole story
- COMMENTARY
Should cable operators make ESPN and other sports channels premium channels like HBO or a Showtime? Executives have commented that comparing ESPN to HBO … Read the whole story
- COMMENTARY
Match.com has a campaign now touting the "most second dates.'" If you are a network, "second dates" with TV shows -- if not third … Read the whole story
- COMMENTARY
Beet.TV has posted a video interview with Anne de Kerckhove, managing director for EMEA at Videology, who says France is a leader in the … Read the whole story
- COMMENTARY
Pandora is clearly a player in video too, and a potentially powerful one, because the brand is all about playing favorites. Read the whole story
- COMMENTARY
There will certainly be opportunities for brands to create such moments. Oreo's "Dunk in the Dark" tweet is considered the most effective marketing maneuver … Read the whole story
- COMMENTARY
This week, Coca-Cola released a new campaign, "This is AHH." In a first for the brand, the spots are solely comprised of user-generated content. … Read the whole story
- COMMENTARY
About 95 percent of the time, I'm a sensible decision-maker. I check to see what Consumer Reports thinks is best and buy that product, … Read the whole story
- COMMENTARY
What are we to believe, and consequently, what do measurement companies need to provide to remain relevant to advertisers' strategies? Read the whole story
