In terms of original series, pay-cable giant HBO seemed to be drifting a bit after a golden period in which its schedule included "The Sopranos," "Sex and the City," "Six … Read the whole story
Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing … Read the whole story
Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter … Read the whole story
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack foods, is taking a programmatic approach to video advertising via a partnership with … Read the whole story
Rovio Entertainment and Hasbro are partnering for "Angry Birds Transformers," a mobile game that will also spawn a consumer goods and product line on … Read the whole story
The New York Lottery is targeting Millennials with a campaign that posits how a small decision can have a major life impact. The effort, … Read the whole story
When you watch -- or buy advertising -- in a "TV online" site, you know what you're getting. Online TV, on the other hand, … Read the whole story
With TV stations and cable/satellite/telco operators crying about being in the poorhouse these days, who is actually going out of business? Read the whole story
There’s hardly a time I see the 11 o’clock news on WPVI, the ABC-owned station in the Philadelphia area, over a TV set. Mostly, … Read the whole story
"With all that has gone on this year and the end of last year, there's chum in the water for sure now," says Rajeev … Read the whole story
According to new consumer research from Leichtman Research Group, (LRG), 49% of all US households have at least one television set connected to the … Read the whole story
This year's World Cup has seen a huge number of campaigns featuring celebrities. Of the more than World Cup 50 campaigns analyzed by Visible … Read the whole story