The pre-VCR days are just dim, dusty memories to those of us who came of age with live television as our only viewing option. We had to watch something when … Read the whole story
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter … Read the whole story
Looking for more financial wherewithal to compete for Time Warner, 21st Century Fox will transfer equity stakes in European satellite businesses in Italy and … Read the whole story
The new partnership gives the agency access to Rentrak's Multiscreen Essentials system, which will provide the shop's clients with a deeper understanding of the … Read the whole story
FilmOn's effort to obtain a compulsory license to transmit television programs on the Web has run into the same roadblock as a similar effort … Read the whole story
A nun sees the light when confronted with a "Dirty Little Habit." All the nuns were wearing dirty, smelly habits because the nun in … Read the whole story
I'm a TV guy, and proud of it. I enjoy horizontally watching a slew of my favorite professionally produced TV programs, surfing the electronic … Read the whole story
Leveraging the second screen to maximiz your TV ad buy and deliver the perfect marketing mix cocktail of awareness, engagement and ROI Read the whole story
In the battle between TV and streaming sites, each side offers pros and cons for the media industry. Read the whole story
Meat makes me big (read: fat) and strong (read: fat). "The Simpsons," all these years later, makes me laugh. I can't conceive of a … Read the whole story
Dtac, a Thai mobile phone company, saw its "Power of Love" video go viral this past month. The video debuted on June 30, and … Read the whole story