by Wayne Friedman
DirecTV posted 5% higher second-quarter revenues -- a direct result of nearly 5% higher-than-average monthly subscription bills, as well as added Latin America business, … Read the whole story
by Karl Greenberg
American new-car owners are still with traditional media, but what they are doing is getting to TV, radio, magazines, and newspapers through alternative digital … Read the whole story
by Wayne Friedman
Time Warner Cable, in the process of being merged with Comcast Corp., posted somewhat underwhelming second-quarter results. Both revenue and net income results were … Read the whole story
by Erik Sass
The second quarter of 2014 brought no respite for magazine publishers, as print advertising revenues continued to decline, judging by the results from women's … Read the whole story
-
by Amy Corr
Visa has launched a quick toll that makes online shopping faster than usual. Visa Checkout lets consumers pay for goods online, on any device, … Read the whole story
-
by Amy Corr
Reed's Ginger Brews has launched its first national cable advertising campaign in 25 years. The low-key, laid-back ad stars the company founder describing his … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More good news for TV distributors: Theatrical movies released in theaters on or about the same time as on video-on-demand are doing decent business … Read the whole story
COMMENTARY
by Troels Smit
Many marketers are starting to realize the potential of advertising via smart or connected televisions (Internet-enabled), but according to eMarketer, 60% of media buyers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat … Read the whole story
COMMENTARY
by Jon Elvekrog
When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apple ads work best when they follow the brand's traditional spot principle: show, don't sell. Its latest spot for Mac Air adds a pitchy … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, … Read the whole story