by Tyler Loechner
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to … Read the whole story
by Wayne Friedman
Top cable networks' ratings continued their decline, which started at the end of April -- down 6.8% in July to 18.17 million 18-49 viewers … Read the whole story
by Wayne Friedman
Millennials are still buying into pay TV -- but not surprisingly, their numbers are lower than older TV consumers. Just 63% of millennials -- … Read the whole story
by Aaron Baar
Coming off the hugely popular World Cup this summer, NBC Sports is hoping to grow football-fever into a new national pastime for its Barclays … Read the whole story
by Larissa Faw
The new Expedition Granted competition invites contestants to submit a video up to two minutes in length and a Tweetable elevator pitch at a … Read the whole story
by Steve McClellan
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for … Read the whole story
by Tyler Loechner
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
by Aaron Baar
With a major rebrand of its business technology services -- and a multimillion-dollar marketing campaign -- Sprint is focusing less on the what, and … Read the whole story
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by Amy Corr
Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let's launch! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
New to ad-supported video-on-demand services from DirecTV, I warned my wife as we sat down to watch our first show: "There's no fast-forwarding." Tension … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According the Hub survey titled TVE: The Big Story, 17% of respondents who think they have a strong understanding of what TV Everywhere is … Read the whole story
COMMENTARY
by Joe Abruzzo
How important is social TV: people posting and reading comments about TV programs on social media platforms? A recent study, undertaken by the Council … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
No doubt about it -- Snapchat continues to gain fans who admittedly "love" the platform -- although it remains unclear what the reported Snapchat-authorized … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Sizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch … Read the whole story
COMMENTARY
by Gary Holmes
The 2007 introduction of the iPhone and other devices with miniature video screens set off one of those periodic mob frenzies that hasn't quite … Read the whole story
COMMENTARY
by Mark Walsh
It wasn't hard to see this one coming. Shares of King Digital plunged in after-hours trading Tuesday when the mobile game company reported weaker-than-expected … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The Government's failing local television plan is unravelling as onlookers ask: if it can't work in London and Birmingham , why would it work … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Marketers "gamify" their apps using some of the simplest elements: reward, achievement, challenge. They miss where gaming is really innovating: controlling mood, tone, pace, … Read the whole story
COMMENTARY
by Eric Korsh
How is it possible that while our industry talks about cross-screen buying and integrated campaigns, convergence has still managed to sneak up on us? … Read the whole story