by Wayne Friedman
Summertime for TV networks can still be rough for broadcast TV networks -- even with new fresh programming. But now some cable networks are … Read the whole story
by Wayne Friedman
Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story
by Joe Mandese
Clear Channel Communications hearted its radio brand repositioning so much that it is rebranding the entire company around it, renaming itself iHeartMedia. The brand … Read the whole story
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by Wayne Friedman
Longtime senior NBC advertising sales executive Jim Hoffman is departing. The 26-year veteran, who most recently was executive vice president of network entertainment sales … Read the whole story
by Joe Mandese
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
by Mark Walsh
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
by Karl Greenberg
The automaker says there will be 30-second contextual ads looking at the motor company's own history, and that of founder Henry Ford, and that … Read the whole story
by Karl Greenberg
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned … Read the whole story
by Karlene Lukovitz
Eight O' Clock Coffee has partnered with Warner Bros. on a multi-pronged promotional campaign around the re-release of all 10 seasons of "Friends" on … Read the whole story
by Aaron Baar
Barb Rechterman, GoDaddy's chief marketing officer, tells "Marketing Daily:" "Running your own company is hard. We wanted to embrace the honesty of their days … Read the whole story
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by Amy Corr
Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As a service to viewers, the next generation of TV networks and distributors should help viewers delete more of their recorded programming -- especially … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Hub Entertainment Research concludes that social media influencers like Facebook and Twitter don't really do such an awesome job of helping viewers to discover … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The main bookmakers have come together to form the Senet Group, gambling's equivalent of the drinks industry's Portman Group. The 9 pm watershed on … Read the whole story
COMMENTARY
by Aleck Schleider , Columnist
Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly … Read the whole story
COMMENTARY
by Jen Sargent
With the evolution of new video platforms such as Vine and Instagram, the ability to skip an ad after five seconds on YouTube, and … Read the whole story