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Netflix European Rollout Begins

  • Campaign, Tuesday, September 16, 2014 6:49 AM
Netflix's rollout in to mainland Europe is beginning. It has launched this week in France, with opposition from state-sponsored media, and has plans to roll out on successive days into Germany, Austria, Switzerland, Belgium and Luxembourg. The European rollout is not just about opening new markets but is also a means to win global licensing deal for shows. Other programme distributors, such as British Sky Broadcasting, are in the process of combining European operations for this purpose.

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