by Erik Sass
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on … Read the whole story
by Wayne Friedman
Growing broadcasting-base, African American-centric network Bounce TV says it has doubled the number of upfront advertisers for the new TV season. The network says … Read the whole story
by Karlene Lukovitz
Outside of cities, awareness of the brand is still "quite low," and television is the logical channel to "connect the dots across the country" … Read the whole story
by Laurie Sullivan
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
by Tyler Loechner
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
by Laurie Sullivan
Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched … Read the whole story
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by Amy Corr
Skittles has launched its first-ever Halloween ad, which surprises me because the mini bags of Skittles are an ideal Halloween treat. "Web" was created … Read the whole story
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by Amy Corr
StubHub's beloved Ticket Oak promises only good surprises at checkout in a Halloween-themed TV spot running on ESPN's "Monday Night Football," "NFL Sunday Ticket," … Read the whole story
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by Amy Corr
When I watched this ad, I thought it was selling a fashion brand or maybe a luxury perfume. A new hotel in Vegas was … Read the whole story
COMMENTARY
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Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If TV advertisers don't have enough to worry about -- with more viewers avoiding commercials and increased media fragmentation, -- now there's Operation Full … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Looks like cable operators will need a new excuse for slow adoption of TV Everywhere, because it turns out consumers are doing just fine … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Netflix users really use their subscription. Streaming has increased dramatically, and now the average user watches 46.6 hours a month, according to company stats … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story
COMMENTARY
by Mallory Russell
For many years, brands have gone to great lengths to ensure that their videos "go viral." They try to create funny, endearing or heart-wrenching … Read the whole story