• by Amy Corr  @MediaPostOTL, September 24, 2014

Skittles has launched its first-ever Halloween ad, which surprises me because the mini bags of Skittles are an ideal Halloween treat. "Web" was created as both a 15-second TV spot and 45-second online-only version. The short ad is so-so and the extended version is the one to watch. The 15-second spot sees a trick-or-treater, dressed as a mummy, stuck in a spider's web, attempting to reach Skittles bags. His friend dressed as Dracula asks if he wants help and a large spider replies "go for it." See it here. The extended version continues after this moment, with the spider adding that he would help the boy down if he got stuck. This moment led to a lifelong friendship between boy and spider, sharing holiday meals, playing games and riding matching motorcycles. But this is a Halloween ad, so everything that just transpired isn't real. The spider admits that he actually ate both boys and laughs heartily recalling the incident. Watch it here. DDB Chicago created the campaign.