• by Wayne Friedman , Yesterday

The five-week-long FIFA World Cup has seen results that are four and five times higher for prime-time viewing versus results in May for linear TV networks Fox Television Network and Telemundo.

For the most recent reporting week ending July 12, Fox soared over other broadcast networks to 9.1 million Nielsen-measured average live-plus-same day viewers.

The NBC Television Network came in at 2.3 million, followed by CBS with 2.1 million, ABC at 2.005 million and Telemundo with 1.995 million.

Fox also led with 25-54 and 18-49 viewers, at 3.8 million and 3.5 million, respectively. Telemundo was next at 840,000 viewers ages 25-54 and 825,000 viewers ages 18-49.

Fox had the top eight out of 10 broadcast programs for the week -- all World Cup matches through the quarterfinal round. The strongest result was the USA-Belgium game, with a record 33.1 million viewers.

This follows other strong results in previous weeks for Fox and Telemundo. For example, for the week ending June 28, Fox was at another leading 7.1 million viewers, while Telemundo was in second place with an overall 3.0 million viewers.

By comparison, for the month of May, Fox averaged 1.26 million average prime-time viewers, while Telemundo came in at 851,000.

The World Cup started on June 11. Over a month-long period through July 14, Fox has pulled $273.8 million in ad revenue, according to iSpot.tv estimates. This came from 11,225 brand messaging airings, amassing 13.5 billion impressions.

Spanish-language broadcast network Telemundo has taken in $300.5 million in estimated ad revenue over that period with 6,772 airings, resulting in 10.0 billion impressions.