When I watched this ad, I
thought it was selling a fashion brand or maybe a luxury perfume. A new hotel in Vegas was not on my radar. Delano Las Vegas opened on Sept. 2, and its 60-second video, "Defiantly
Inspired," left me uninspired and looking for a book on abstract art for dummies. There's a chic couple dressed in white. There's an eyeball, fire, a gold beating heart, and random snippets of
furniture. The couple shed some clothing, look passionately into one another's eyes -- and then there's more furniture, a desert, fire, and people running in shadow. What happened to the days
when a hotel ad mentioned things like what restaurants and clubs are in-house, or what shows visitors can see? Watch the video here, created
by RPA.
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