TVBlog
by Adam Buckman, Featured Columnist
While watching a preview DVD of this Sunday's tribute to Jay Leno on PBS, I wondered: Why isn't this show on NBC? The special, airing Sunday, Nov. 23, plays like … Read the whole story
by Wayne Friedman
Over-the-top pay TV revenue from services like Netflix and Hulu Plus is expected to nearly double in the next four years. Revenue from OTT … Read the whole story
by Joe Mandese
GroupM today announced a deal with Conde Nast ensuring 100% "viewability of video and display ads" across the publisher's "digital assets." GroupM described the … Read the whole story
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by P.J. Bednarski
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
by Wayne Friedman
NBCUniversal's CNBC has invested in Kensho, a real-time analytics platform for investment professionals that will be used on-air by business journalists. Beginning November 20, … Read the whole story
by Gavin O'Malley
Tribune Broadcasting entered into an exclusive partnership with the native ad specialists at Taboola, the companies are expected to announce Thursday. Per the pact, … Read the whole story
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by Amy Corr
This fake video shoot looks like real fun. As part of Skittles' effort to "Make Game Day Awesomer" during the NFL season, ESPN's Trey … Read the whole story
COMMENTARY
by Jonathan Weitz
At the recent OMMA Audience Targeting conference, I moderated a panel on using data and analytics to more effectively reach audiences on TV. It … Read the whole story
COMMENTARY
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"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's all about the pipes -- whether oil runs through it (the Keystone Pipeline) or video entertainment (pay TV and digital platforms providers). The … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
It's not surprising that HBO and Showtime finally announced that they'll be offering subscription services independent of long-standing relationships with cable TV providers. There … Read the whole story