The Interactive Advertising Bureau today announced the preliminary schedule for the digital content NewFronts, which begin with a presentation by The New York Times on April 27 and conclude with a presentation by HealthiNation on May 5.
The IAB’s annual NewFronts Research Luncheon takes place the next day.
The six co-founders of the NewFronts — AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo — will be joined largely by the same participants as last year, with a few exceptions and additions, including HealthiNation.
New or returning from prior years will be Refinery 29, Machinima, and Fullscreen. Absent will be Scripps Networks. IAB serves as the managing partner, but each of the participants produces and manages its own invitation-only event, held at various venues around New York.