Around the Net
Mediaocean, Videology Partner To Combine TV, Digital Video Planning
- Wall Street Journal, Wednesday, November 19, 2014 12:54 PM
The Wall Street Journal has reported that Mediaocean has partnered with Videology, a programmatic video ad platform, to allow marketers to manage TV and digital video campaigns from a single interface.
“Helping these influential TV buyers weigh TV ad inventory against Web video could help accelerate a shift in dollars from TV to the Web, some ad industry executives believe,” writes the WSJ.
