TVBlog
And now, with another Thanksgiving holiday upon us, let us give thanks to all that TV gives us all year long. Thank you, TLC, for airing a binge-worthy marathon last … Read the whole story
TV's first of four "sweep" periods -- still a measure of worth for medium and smaller TV market stations -- has put NBC on … Read the whole story
Activity around 4K television is heating up a bit. A new study says global shipments of 4K TVs climbed over 3 million for the … Read the whole story
TiVo's third-quarter financial results witnessed higher revenue, strong gains in its subscriber base -- but lower expected net income. TiVo pulled in $118.4 million … Read the whole story
Deutsch L.A. deceived consumers with an ad campaign that involved asking employees to promote Sony's PlayStation Vita on Twitter, the Federal Trade Commission alleged … Read the whole story
Online video ads are far more effective than other platforms -- aside from search engine marketing -- at driving purchase intent, but data from … Read the whole story
Bud Light is gearing up for the Super Bowl with the announcement of its House of Whatever, three days of parties, concerts and one-of-a-kind … Read the whole story
From ball shaking to belly shaking. Kmart's "average Joes" are back again this holiday season. Last year, the men made holiday music by shaking … Read the whole story
Salt-N-Pepa's iconic song, "Push It," takes on a more family-friendly meaning to illustrate to car owners that to save money, switching to Geico is … Read the whole story
- COMMENTARY
Reed Hastings, chief executive officer of Netflix -- a prominent TV disrupter -- believes TV's demise is only 16 years away. Make that 2030. … Read the whole story
COMMENTARYCarnival, the world's largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands … Read the whole story
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If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's … Read the whole story
- COMMENTARY
While Cyber Monday has a relatively short history, providing marketers with scant perspective on which to draw, its incredible growth implies that retailers without … Read the whole story
- COMMENTARY
With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. … Read the whole story
