TVBlog
by Adam Buckman, Featured Columnist
And now, with another Thanksgiving holiday upon us, let us give thanks to all that TV gives us all year long. Thank you, TLC, for airing a binge-worthy marathon last … Read the whole story
by Wayne Friedman
TV's first of four "sweep" periods -- still a measure of worth for medium and smaller TV market stations -- has put NBC on … Read the whole story
by Wayne Friedman
Activity around 4K television is heating up a bit. A new study says global shipments of 4K TVs climbed over 3 million for the … Read the whole story
by Wayne Friedman
TiVo's third-quarter financial results witnessed higher revenue, strong gains in its subscriber base -- but lower expected net income. TiVo pulled in $118.4 million … Read the whole story
by Wendy Davis
Deutsch L.A. deceived consumers with an ad campaign that involved asking employees to promote Sony's PlayStation Vita on Twitter, the Federal Trade Commission alleged … Read the whole story
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by Laurie Sullivan
Online video ads are far more effective than other platforms -- aside from search engine marketing -- at driving purchase intent, but data from … Read the whole story
by Tanya Gazdik
Bud Light is gearing up for the Super Bowl with the announcement of its House of Whatever, three days of parties, concerts and one-of-a-kind … Read the whole story
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by Amy Corr
From ball shaking to belly shaking. Kmart's "average Joes" are back again this holiday season. Last year, the men made holiday music by shaking … Read the whole story
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by Amy Corr
Salt-N-Pepa's iconic song, "Push It," takes on a more family-friendly meaning to illustrate to car owners that to save money, switching to Geico is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Reed Hastings, chief executive officer of Netflix -- a prominent TV disrupter -- believes TV's demise is only 16 years away. Make that 2030. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Carnival, the world's largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's … Read the whole story
COMMENTARY
by Rob Kurfehs
While Cyber Monday has a relatively short history, providing marketers with scant perspective on which to draw, its incredible growth implies that retailers without … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
With Black Friday and Cyber Monday just days away, online video advertising should be kicking into full gear for the online holiday shopping season. … Read the whole story