In the months leading up to last night's "Peter Pan Live!" telecast, I was puzzled by NBC's expectation that people would tune in, and stay tuned in, in sufficient numbers … Read the whole story
U.S. advertising will see a slight improvement in 2015 from 2014 -- but not by much. The Internet will continue to climb, while TV … Read the whole story
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
NBC's highly touted "Peter Pan Live!" delivered about half the ratings results of its first holiday season live musical event a year ago. The … Read the whole story
Traditional TV viewership continues to decline -- most dramatically among younger viewers, specifically those 18-24. Magna Global says this narrow target of young viewers … Read the whole story
Top executives at NBCUniversal's E! Entertainment and Esquire network have expanded their duties in marketing and news/digital areas. Jen Neal has been named executive … Read the whole story
BTN wants be recognized as a national network by both diehard fans and non-alumni. This month, the BTN and creative agency Fallon are partnering … Read the whole story
Online video distributor FilmOn X is a "repeat infringer" with a "long history of violating copyright owners' exclusive rights," the broadcaster Window to the … Read the whole story
"People en Espanol" has launched a new twice-weekly online video program, "La Esquina" (The Corner), targeting Hispanic millennial women with bilingual content, including celebrity … Read the whole story
The new 30-second spot will continue the brand's "You're Not You When You're Hungry" campaign from BBDO, which debuted in a spot featuring Betty … Read the whole story
Hennessy's latest brand campaign pays homage to the 20-year career of hip-hop artist and Hennessy brand ambassador, Nas. "The Ride" is a continuation of … Read the whole story
A little less than half the country, 49%, has DVR time-shifting technology, according to Nielsen. The number has barely moved in the last few … Read the whole story
Nothing conveys "the honorable pursuit of excellence in college athletics" more than hiring a PR agency -- unless it's a television contract worth millions. Read the whole story
As programmatic brings a richer data-driven sensibility to TV planning, buying and optimization, measurement of TV will begin to play an important role. Precision … Read the whole story
TubeMogul this week launched a self-serve software platform for programmatic TV ad buying. The company partnered with major programmatic TV supply-side platforms (SSPs) including … Read the whole story
Now that we're past Thanksgiving and holiday parties are already upon us, it's time to think about 2015. While I don't mind making predictions … Read the whole story
It has been an ugly year for sports governing bodies. Read the whole story
Seen through one prism, the deliciously over-the-top FX hit "Sons of Anarchy" is one long infomercial for Harley-Davidson. The American motorcycle giant has long … Read the whole story