by Wayne Friedman
Cable television has made gains on broadcast in many business metrics -- but not when it comes to local syndicated TV programming. Locally based … Read the whole story
by Wayne Friedman
A marked slowdown in the last quarter of 2014 occurred in the U.S. advertising market. National broadcast TV spending was down 2% to $4.8 … Read the whole story
by Laurie Sullivan
The reaction to President Barack Obama's State of the Union address remains mixed. While the Entertainment Software Association applauded the inclusion of cybersecurity and … Read the whole story
by Laurie Sullivan
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
by Sarah Mahoney
"This has been building for some time, and it's because marketers are finally understanding that it's not so much what mom does or what … Read the whole story
by Fern Siegel
Premiere Networks named Scott Shapiro vice president of sports programming. Shapiro will oversee sports programming and content, including the Fox Sports Radio Network, a … Read the whole story
by Laurie Sullivan
Game time lets brands capitalize on product-related search terms in the weeks and days leading up to the Super Bowl. Some 70% of game-related … Read the whole story
by Tanya Gazdik
"During qualitative research we learned it was okay to talk about menopausal symptoms in a humorous way," Estroven Brand Manager, Beth Smith tells "Marketing … Read the whole story
by Karlene Lukovitz
The new campaign is the latest example of major brands' focus on conveying that they're listening and responding to the so-called "voice of the … Read the whole story
by Laurie Sullivan
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce … Read the whole story
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by Amy Corr
Product placement combined with zombie apocalypse. Embrace your body jiggle. Let's launch! Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A rocketing stock price for Netflix -- up 14% in after-hours trading to just under $400 a share on Tuesday, just after releasing its … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
An older woman across the street comes out of the house every couple of day to sit on the porch and blow-dry her hair. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
On the one hand, a lot of politicians know nothing about using social media and streaming video. On the other hand, President Obama seems … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
CEO Jason Kilar is betting that sufficient millions of users will pay $2.99 a month to get a chance to see content (with some … Read the whole story