Locally-based TV syndicated programming still outpaces locally based cable syndication, according to sales representative Katz Television Group.
Adult 25-54 live-plus-same day weekly ratings in the 2013-2014 season posted a Nielsen average 1.9 rating for half-hour comedies versus 0.5 for those same comedies in cable syndication. (Broadcast networks averaged a 3.9 for those same 25-54 audiences.)
Results are much the same when it comes to dramas, with a 1.1 average rating among 25-54 in broadcast TV syndication versus a 0.4 cable syndication rating.
The biggest comedy shows include “Big Bang Theory,” where it earned a 3.3 25-54 rating in broadcast syndication and a 1.3 in cable syndication. “Modern Family” posted a 2.8 rating among 25-54 viewers and a 0.5 rating in the cable syndication window.
Biggest dramas included “Law & Order:SVU,” which earned a 1.5 rating among 25-54 viewers in the broadcast syndication window and a 0.5 in cable syndication. “Bones” was at a 0.8 rating in broadcast syndication; and a 0.4 in cable syndication.