by Wayne Friedman
Although some research suggests that TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super … Read the whole story
by Wendy Davis
The Federal Communications Commission on Thursday redefined broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream. That new standard -- … Read the whole story
by Laurie Sullivan
YouTube plans to make the Super Bowl halftime show the ultimate in entertainment and advertising by leveraging stars, personalities and more than 115 Super … Read the whole story
by Wayne Friedman
Although consumers are interested in the new proposed stand-alone TV services, one report suggests it won't start a wave of mass cord-cutting -- but … Read the whole story
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by Erik Sass
The Dish Network continues to expand its entertainment offerings for the Hispanic audience. It now has a new carriage agreement with El Rey Network, … Read the whole story
by Larissa Faw
Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they … Read the whole story
by Karl Greenberg
In a last-minute buy, Lexus ads featuring scale-model remote control cars will run in the third quarter of Super Bowl. The spot is also … Read the whole story
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by Wayne Friedman
Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February. Viacom wouldn't … Read the whole story
by Wayne Friedman
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
by Larissa Faw
It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing on several Discovery Communications channels. The partnership, negotiated by Publicis Groupe's Spark, part … Read the whole story
by Larissa Faw
Loctite and its ad agency Fallon are introducing the brand's first Super Bowl ad to raise recognition among everyday users. They want people to … Read the whole story
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by Amy Corr
You mess with the bull and you get... Danny Trejo? I had a hunch that the full ad for Snickers would tackle a famous … Read the whole story
COMMENTARY
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As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Finally, a pay TV provider who gets it. Dish Network is offering up a more honest approach to TV advertising: fast-forward through the TV … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When it comes to the Super Bowl, even if millions have seen ads leaked and teased ahead of time, many more millions can resist … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Viacom unit announced it would start a standalone Nickelodeon OTT service this year, joining HBO, CBS and more. It's simply taking its business … Read the whole story
COMMENTARY
by Brett Posten
If you aren't aware, there's a big football game this weekend. And, as is the custom, the talk about the commercials is just about … Read the whole story