It's highly doubtful that this new sitcom called "Schitt's Creek" will persuade anyone to hop on Pop. It's highly likely, however, that you've never heard of this new network called … Read the whole story
Four years into assuming oversight of the so-called "NewFronts" marketplace -- the digital media industry's answer to TV's upfronts -- the Interactive Advertising Bureau … Read the whole story
Favorite is always a subjective claim. But a new Harris Poll offers up some insights -- as well as confirming TV ratings results. The … Read the whole story
CBS and AMC produced big results on the second Sunday in February. AMC's premiere of its "Breaking Bad" spinoff drama "Better Call Saul" registered … Read the whole story
Mediaocean, which processes much of Madison Avenue's data and is increasingly getting into software and data applications, this morning announced a deal to integrate … Read the whole story
In one of its boldest buzz-building moves in years, Target decided not to run ads during the Grammys, and instead used the eight 30-second … Read the whole story
West generated 948,181 Tweets during the event thanks to his solo performance, collaboration with Rihanna and Paul McCartney and with his almost interruption of … Read the whole story
Falling billboard reveals subliminal message. A killer tan really is a killer. Let's launch! Read the whole story
Jack in the Box has launched a 60-second TV spot that explains how the hamburger chain found the latest burger flavor. And it's... wait … Read the whole story
We already have TV sets with sensors that can see our living/watching activity through interactive TV exercise games/software. Now smart TVs have another option: … Read the whole story
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story
Why is watching TV still considered a guilty pleasure, like eating junk food, even in this golden age of television? The "Media Diet" movement … Read the whole story
Messaging apps were far and away the most popular category of apps used during last week's game. But a wild ebb and flow of … Read the whole story
Jeremy Kagan has an eclectic background, from managing punk rock bands to hyper-local digital business development. His company PricingEngine helps small businesses take full … Read the whole story
Maker Studios chief content officer Erin McPherson tells the interactive deep thinkers that the strength of native advertising is that it speaks directly to … Read the whole story