by Wayne Friedman
Looking to "stabilize" its local TV measurement, Nielsen has announced a number of new initiatives. The statistical technique will be used "to mitigate ratings … Read the whole story
by Wayne Friedman
With lots of different TV screens and devices out and about, there are many ways to access video -- especially when it comes to … Read the whole story
by Wayne Friedman
Crown Media Holdings -- home of the Hallmark Channel -- went in the opposite direction of most bigger cable network groups in its most … Read the whole story
by Wendy Davis
Consumers who are suing Hulu for allegedly violating their privacy are asking the judge to reject the company's contention that it didn't know that … Read the whole story
by Sarah Mahoney
The Academy Awards ... time for us to marvel at the red-carpet spectacle of size 2 actresses shoehorned into impossibly complicated dresses. Aware that … Read the whole story
by Karlene Lukovitz
Word-of-mouth reached its second-highest levels in about 18 months at the end of the two weeks following the Feb. 1 game, the period during … Read the whole story
by Karl Greenberg
The company, which makes and sells pleasure objects, bedroom accessories, intimate apparel and massage candles and oils, touts the film as a first-ever mainstream … Read the whole story
by Aaron Baar
"There's a lot of info out there. It exists and it's readily available," Prof. C. Samuel Craig tells "Marketing Daily." "All you have to … Read the whole story
by Karl Greenberg
The automaker is represented at the Daytona 500 by Jeff Gordon and Jimmie Johnson with Hendrick Motorsports and Kevin Harvick. The new advertising spots … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
To be frank, TV Everywhere may be just TV Somewhere. In any event, it isn't ubiquitous; not what traditional TV executives want to see … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
No TV brand screams "Ladies' Night" more than the Academy Awards. Television's biggest non-sporting event of the year, more than 60% of its audience … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube Kids, the new app coming Monday, is interesting in itself, but it seems it could be the start of a bigger move to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Complex analytics platforms continue to transform into predictive machines that can forecast the outcome of everything from Super Bowl champs to presidential elections. Now … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
John Green, of the VlogBrothers channel, recently essayed about a single oft-quoted line from his 2008 book, "Paper Towns," that's taken on a life … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Judged by their actions and words, it seems many industry folks believe that "media usage" is directly linked with a corresponding opportunity to reach … Read the whole story