TVBlog
by Adam Buckman, Featured Columnist
As he has done before, Keith Olbermann opened his show with a statement about the controversy that got him in trouble this time. It was partly an explanation and also … Read the whole story
by Joe Mandese
As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world's biggest … Read the whole story
by Wayne Friedman
Tribune Media has struck a major renewal deal with Nielsen -- about a month after striking a TV measurement deal with growing Nielsen rival … Read the whole story
by Aaron Baar
Internet-connected televisions are catching on faster than projected, and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content … Read the whole story
by Steve McClellan
OMG will spend the $50 million on behalf of clients over the next year. Under the agreement, ads will appear on movie theater screens, … Read the whole story
by Karl Greenberg
Jeff Goldblum channels Larry Ellison in a first-ever national campaign for Apartments.com, a $100 million effort that includes TV, OOH, digital and social elements, … Read the whole story
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by P.J. Bednarski
AOL will use some of its sites to support the new Ad Council campaign ”Love Has No Labels” starting today -- showing a series … Read the whole story
COMMENTARY
by Gary Holmes
When I saw that Leonard Nimoy had died, I thought, oh, boy, here comes another social-media meltdown. Sure enough, Facebook and Twitter did not … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Worried about Brian Williams at NBC? How about the whereabouts of Fox's Bill O'Reilly during the Falklands War? Don't worry. Advertisers will still go … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
If Comcast's $45 billion merger with Time Warner Cable goes through, the deal will extend the company's broadband footprint, leaving it as the only … Read the whole story
COMMENTARY
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In the throes of planning upcoming campaigns, any major marketer may well utter the following phrase about his or her media mix: "I'm always … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Far from dying away, television reaches 95% of the British population for an average of nearly three and three-quarter hours every day -- two-thirds … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Most media and marketing executives, however, now see me as though I'm part of my father's generation, with the media and buying habits he … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It's a Monday of spoiler alerts for 'House of Cards,' whose third season was unveiled on Friday. Among the enthusiastic suporters are Anheuser-Busch InBev … Read the whole story