In its first two episodes, the CBS cop show "Battle Creek" has made no references to Kellogg's cereals, although an upcoming episode is reportedly titled "Cereal Killer." This past Sunday's … Read the whole story
Viacom will now structure its major networks under two main network groups -- one for media and entertainment featuring MTV and Comedy Central, and … Read the whole story
TV broadcasters are urging the 2nd Circuit to uphold a finding that online video provider FilmOn violated a court order by streaming TV programs … Read the whole story
Cable networks' unexpected ratings declines a year ago were largely due to double-digit percentage declines among general entertainment and kids programming. For all cable … Read the whole story
"You want to leave consumers with a positive emotional impression," says Elissa Moses, Ipsos EVP and head of the Neuro & Behavioral Science Center. … Read the whole story
CBS is taking an unusual approach in getting viewers to contribute to charities: sign on a big TV sponsor that converts viewing engagement of … Read the whole story
The campaign's lead-off TV spot updates, in a truly creepy way, the most famous sequence from Alfred Hitchcock's ornithological horror movie, switching out rogue … Read the whole story
The "Why 3?" campaign is built around four humorous videos answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, … Read the whole story
ADT has launched a trio of TV ads starring Ving Rhames as the big, bold face of the brand. In the first ad, ADT … Read the whole story
I'm starting to time-shift my newspaper reading -- actual hard-copy newspaper reading. Good news for publishers: I hold on to newspapers well beyond their … Read the whole story
The "haters" are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue … Read the whole story
A new class of media channels is creating vast new audiences of deeply engaged young viewers. They are also blurring the line between creators … Read the whole story
According to an analysis of the Videology Group report Fourth Quarter U.S. Video Market At-A-Glance, 94% of U.S. advertisers ran video campaigns with some … Read the whole story