TVBlog
by Adam Buckman, Featured Columnist
Discovery's global distribution is far-reaching, but its approach to this year's upfront market is "up close and personal." That was the message from Discovery President and CEO David Zaslav and … Read the whole story
by Wayne Friedman
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
by Wayne Friedman
First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the … Read the whole story
by Erik Sass
Esquire Network, the magazine branded cable network launched in September 2013, is adding five new original series to its lineup this year, the NBCU … Read the whole story
by Wendy Davis
Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. … Read the whole story
by Karlene Lukovitz
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated in a cayenne and Tabasco pepper marinade) includes a 30-second TV spot starring … Read the whole story
by Gavin O'Malley
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishers to monitor and manage tweets (and Vine videos) across media channels. It … Read the whole story
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by Katy Bachman
A group of ad attorney gurus gazed into their crystal balls to give some provocative predictions of the regulatory and legal hurdles that advertisers … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
The promotional push for fans to watch those series-ending seven episodes of AMC's "Mad Men" (which begin April 5) is a slam-bang, exhaustive PR/ad … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In "Game of Thrones" there's an epic quest to unite the Seven Kingdoms. In marketing, it's quickly becoming the same kind of conversation as … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story