Don't expect this new Discovery series called "New Girls on the Block" about transgender women to be a walk on the wild side. These women are just like you and … Read the whole story
TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years. The Diffusion Group says that by 2020, … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announced it has closed a $19.4 million Series B round of funding led … Read the whole story
The new network, called Pop, is trying hard to pop in a crowded upfront marketplace. It has only been about 12 weeks since Pop … Read the whole story
TV consumers are spending more for paid, subscription Internet video, including over-the-top TV services. For the average U.S. broadband consumer, Parks Associates says, spending … Read the whole story
For the first quarter of 2015, SNL Kagan says, M&A deal volume declined by a massive 76% to $184.9 million from fourth-quarter 2014. Radio … Read the whole story
"Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our … Read the whole story
Nissan's racing program was a co-star with the new Maxima in Nissan's return to the Super Bowl, and a certain swagger and attitude is … Read the whole story
The programmatic TV ad industry went through another growth spurt this week, as the supply-side of this budding industry received major reinforcements. A new … Read the whole story
Netflix has been in the news again this week, with its CEO making the case for a "Netflix Global" service where all content is … Read the whole story
As the TV upfront season begins in earnest this year, many agencies and their clients are asking central questions about programmatic TV. "How does … Read the whole story