by Wayne Friedman
Half of connected TV owners are more likely to stream content than to watch traditional TV because there are fewer commercials. The Interactive Advertising … Read the whole story
by Gavin O'Malley
How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
by Wayne Friedman
Gannett's broadcasting revenue grew 4% in the first quarter, due to higher retransmission revenues and Super Bowl advertising. Broadcasting revenue climbed to $396.8 million … Read the whole story
by Wendy Davis
Comcast's proposed $45.2 billion takeover of Time Warner Cable would result in "higher prices, fewer choices, and poorer quality services," a coalition of senators … Read the whole story
by Aaron Baar
"In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is … Read the whole story
by Karl Greenberg
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story
by Tanya Gazdik
Marketing aims to reach the target millennials where they are: "in the clubs and on Instagram, Twitter and Tinder. Everything we do is designed … Read the whole story
by Wayne Friedman
Two Sundays in a row, with special Sunday daytime/nighttime events, put CBS on top. "The Academy of Country Music Awards" -- running from 8 … Read the whole story
by Karl Greenberg
The event is less a hardcore bike race than an epicurean bike tour through Napa. The two-day tour features six pro cyclists and six … Read the whole story
by Wayne Friedman
HSN, the cable TV network-based retailer, has as a new senior marketing executive. John Aylward, former marketing executive at Starbucks, The Gap and Sony … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sharply divided opinions are focused on Netflix's future. Some believe the company will continue to soar; others believe it's a disaster waiting to meet … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For many of us, TV stopped being TV a long time ago. We're still waiting for advertisers to catch up. Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketing gurus are quick to write off all traditional media as they predict a landslide of budget moving into Internet advertising. But the argument … Read the whole story
COMMENTARY
by Greg Manago
"Game of Thrones" is back, and we're here to unearth the marketing principles lurking in season five. Here's what we took away from "The … Read the whole story
COMMENTARY
by Mallory Russell
Last week, I proclaimed April to be the month of Dove. I wrote about how the brand had released a stunt video about female … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nearly one out of 10 YouTube viewers who go to its most-visited Google Preferred sites don't watch traditional TV at all. While that's a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet … Read the whole story
COMMENTARY
by Michael Cornfield, Op-Ed Contributor
The May 7 elections in the United Kingdom will be so close that political marketing and digital campaigning could well make a difference. Consultants … Read the whole story