TVBlog
ABC's two-hour Bruce Jenner special Friday night figures to be the biggest TV show of the week -- if it can deliver on its promise. That "promise" is that a … Read the whole story
Half of connected TV owners are more likely to stream content than to watch traditional TV because there are fewer commercials. The Interactive Advertising … Read the whole story
How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
Gannett's broadcasting revenue grew 4% in the first quarter, due to higher retransmission revenues and Super Bowl advertising. Broadcasting revenue climbed to $396.8 million … Read the whole story
Comcast's proposed $45.2 billion takeover of Time Warner Cable would result in "higher prices, fewer choices, and poorer quality services," a coalition of senators … Read the whole story
"In many ways, we're experiencing a new golden age of content," the IAB's Sherrill Mane says. "The whole experience of the living room is … Read the whole story
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story
Marketing aims to reach the target millennials where they are: "in the clubs and on Instagram, Twitter and Tinder. Everything we do is designed … Read the whole story
Two Sundays in a row, with special Sunday daytime/nighttime events, put CBS on top. "The Academy of Country Music Awards" -- running from 8 … Read the whole story
The event is less a hardcore bike race than an epicurean bike tour through Napa. The two-day tour features six pro cyclists and six … Read the whole story
HSN, the cable TV network-based retailer, has as a new senior marketing executive. John Aylward, former marketing executive at Starbucks, The Gap and Sony … Read the whole story
- COMMENTARY
Sharply divided opinions are focused on Netflix's future. Some believe the company will continue to soar; others believe it's a disaster waiting to meet … Read the whole story
COMMENTARYFor many of us, TV stopped being TV a long time ago. We're still waiting for advertisers to catch up. Read the whole story
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Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
- COMMENTARY
Marketing gurus are quick to write off all traditional media as they predict a landslide of budget moving into Internet advertising. But the argument … Read the whole story
- COMMENTARY
"Game of Thrones" is back, and we're here to unearth the marketing principles lurking in season five. Here's what we took away from "The … Read the whole story
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Last week, I proclaimed April to be the month of Dove. I wrote about how the brand had released a stunt video about female … Read the whole story
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Nearly one out of 10 YouTube viewers who go to its most-visited Google Preferred sites don't watch traditional TV at all. While that's a … Read the whole story
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According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet … Read the whole story
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The May 7 elections in the United Kingdom will be so close that political marketing and digital campaigning could well make a difference. Consultants … Read the whole story
