TVBlog
by Adam Buckman, Featured Columnist
So Bruce Jenner is a man who likes to wear dresses. And he enjoys occasional get-togethers in his home with other men who like the same thing. These are two … Read the whole story
by Wayne Friedman
Traditional TV time-shifted viewing is finally seeing some declines among younger TV viewers. Nielsen says DVR/time-shifted viewing time is now dropping for viewers 18-34 … Read the whole story
by Adam Buckman
BET's upfront pulled out all the stops. On the programming side, it touted rapper Ludacris' new show, "The Label," a docu-series that will tell … Read the whole story
by Wayne Friedman
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
by Aaron Baar
In a new series of digital video ads for its M-Series Smart televisions,Vizio uses only onscreen text, dramatic voiceover and sound effects to allow … Read the whole story
by Joe Mandese
The New York Times pitched some "early experimentation" with virtual reality at its NewFront presentation at Skylight Modern in New York City Monday, showcasing … Read the whole story
by Tyler Loechner
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story
by Karl Greenberg
As with last year's "Schick Xtreme Comfort Games" campaign, the new effort, via Beeby Clark+Meyler, puts the advertising platform on a Schick-branded page that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Walt Disney and 21st Century Fox won't be taking any TV advertising on its networks/platforms for Verizon's new "custom" TV cable bundle, which essentially … Read the whole story
COMMENTARY
by Molly K. Watson, Op-Ed Contributor
Brands we know and love have a voice and a way of engaging with consumers naturally across media. For less consumer-facing brands, the language … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Lately, I have been reading a lot of omni-channel and multi-channel research papers. I shared some findings from Nielsen's "Screen Wars" study last week, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Nielsen has its hands full trying to explain to advertisers where viewers are and where they're going. But a senior veep there says a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The major moves with apps for videos and live streaming all happen first, or just about, with sports leagues, teams or networks, and fast-growing … Read the whole story