All The News That's Fit To Be Virtual, NYT Pushes VR At NewFront

The New York Times pitched some “early experimentation” with virtual reality at its NewFront presentation at Skylight Modern in New York City Monday, showcasing a collaboration with Chris Milk and his production company, Vrse, which enabled attendees to view a virtual reality film starring the French artist JR, whose work was featured in the most recent issue of The New York Times Magazine.

The VR film, titled “Walking New York,” takes viewers through the making of the magazine’s cover, for which JR took a photo of a recent immigrant to New York and pasted a 150-foot-tall version of the portrait on the Flatiron Plaza in Manhattan.

The final cover shot of the portrait was taken from a helicopter above the city.

The film, narrated by JR, allows viewers experience every aspect of the process, from the initial photo shoot on the street, to the studio work, to the pasting, to the helicopter ride.
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