by Wayne Friedman
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp., has announced a data-driven tool that automates the planning of addressable and … Read the whole story
by Wayne Friedman
Viacom continues to add its data-driven offerings for advertisers, as it rolls out Viacom Vantage, a data-driven advertising service that enables advertisers to reach … Read the whole story
by Wayne Friedman
A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook. The survey says consumers have … Read the whole story
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by Tyler Loechner
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
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by Wayne Friedman
Viacom's cable network advertising revenues took another expected decline. Viacom was down 4% in overall advertising revenues to $1.17 billion -- off 5% in … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In 2015, broadcast median ages continue to rise, with CBS at 59, ABC and NBC at 54, Fox at 49, and CW at 44. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Subscription video service Hulu Plus will take on a more easily digestible name: Hulu. As such, it will incorporate its sister, also named Hulu, … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The introduction of two African-American shows in one year may seem like a trend, but they have almost nothing in common other than skin … Read the whole story
COMMENTARY
by Matt Anchin
Only a handful of marketers get a chance to tie an ad campaign to the incredible momentum a watershed entertainment moment like the Super … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when … Read the whole story
COMMENTARY
by Mallory Russell
Here's a breakdown of the some of the latest, greatest video ads out there today: Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Mike Hopkins, the Hulu CEO, said that "2015 is the year that Hulu will break out. We are investing significantly in content and tech. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
YouTube vlogger John Green told a room full of advertisers at NewFronts last night that they're in danger of becoming irrelevant. YouTube's Brandcast event … Read the whole story
COMMENTARY
by Alan James Edwards
Since the first company was accredited by the MRC for the viewable impression in 2010, the industry has witnessed a tumultuous ride with twists, … Read the whole story