If you can be guaranteed of anything in this ever-changing media world, it's that the upfront presentations being held next week in New York by the Big Four broadcast networks … Read the whole story
National TV advertising may be taking a surprising turn -- slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which … Read the whole story
On the verge of the big upfront buying season, CBS network's first-quarter advertising revenues remained in a weak range. This upfront selling season, CBS … Read the whole story
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced it will offer programmatically sold inventory at the the TV upfront. The "programmatic … Read the whole story
This year's campaign also has some extra firepower from its new relationship with Starcom MediaVest Group's Spark. The Publicis-owned agency is providing its services … Read the whole story
Do content scarcity issues continue going into this upfront? Need to have CBS'"Big Bang Theory," or NBC's "The Voice"? Some would say yes -- … Read the whole story
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Network groups' increasing investments in TV audience data suggest that this is not a passing fad -- and may soon become the lingua franca … Read the whole story
New to the NewFronts, Endemol Beyond entered with a splash, touting its new Michelle Phan-backed Icon channel, introducing another suite of offerings for boy/sports … Read the whole story
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Last year, the ad world had three major sporting events to rally around: the Super Bowl, the Winter Olympics, and the World Cup. This … Read the whole story