David Letterman's farewell show, airing tonight on CBS, had better be a work of staggering genius if Letterman is to live up to all the praise that has been showered … Read the whole story
Global digital TV homes will continue to soar in numbers in the next few years. While North America will show only modest growth, U.S.-based … Read the whole story
In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and … Read the whole story
With only two reporting days left of the 2014-2015 season, NBC and CBS will again make claims to be the best-performing TV networks. NBC, … Read the whole story
The initiative features fully-custom audio-activated installations in eight New York subway stations, featuring 77 digital kiosks that make Lifetime the first marketer to use … Read the whole story
The duo, who previously appeared in a campaign for Samsung Mobile, are now in a campaign for Samsung's home appliances, showing how the company's … Read the whole story
Bridgestone Americas has launched parallel campaigns for its Firestone brand. The first shines a spotlight on Firestone Complete Auto Care, and its Firestone auto … Read the whole story
Just when you thought the show was not about advertising, they drag you back in. Well, at least Don didn't wake up with Bob … Read the whole story
So, Don Draper is now history. Well, actually, he's always been history. He started and finished as a half-century look back at what advertising … Read the whole story
A Nielsen study measured average Twitter activity for new episodes of 457 English- and Spanish-language prime-time series programs. It found that eight program characteristics … Read the whole story
Programmatic television is slowly taking shape -- with nearly everyone involved in data-driven TV ad-trading hammering home how early in the process it is … Read the whole story
For the third time in three years, Comcast and CenturyLink have taken a battle about ads for broadband service to the Better Business Bureau's … Read the whole story