TVBlog
by Adam Buckman, Featured Columnist
It was only natural that Univision would drop a show associated with Trump, who angered many Spanish-speaking people when he decried the quality of Mexicans who have emigrated to the … Read the whole story
by Wayne Friedman
The CW, coming off a strong year with higher viewership -- virtually the only broadcast network to do so -- has closed its upfront … Read the whole story
by Wayne Friedman
Revenues from affiliate fees for U.S. TV-media companies -- now greater than advertising revenues -- will continue to rise at a faster rate than … Read the whole story
by Joe Mandese
U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
by Joe Mandese
Mediaocean, the primary processor of Madison Avenue's media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not … Read the whole story
by Tyler Loechner
WideOrbit, an ad management software firm and programmatic TV tech provider, on Friday announced the appointment of Mickey Wilson as chief marketing officer. Wilson … Read the whole story
by Karl Greenberg
The company, which replaces General Motors in the sponsorship position, will have use of NFL trademarks across various marketing channels, including branded content, advertising … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The upfront marketplace has started up -- but you might be hard pressed to find any influence on Wall Street. In the old days … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Communications Commission intends to move forward with new privacy rules for broadband providers this fall, Chairman Tom Wheeler said today. "We committed … Read the whole story
COMMENTARY
by Kirk Olson, Sheri Roder
Olympic gold-medal winner formerly known as Bruce Jenner made waves on Vanity Fair's cover with the directive "Call Me Caitlyn," winning the hearts and … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time of the Lisbon earthquake of 1755, which stressed that "things cannot be otherwise … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
As video commands a larger portion of advertising budgets, it's not surprising that video viewability is a chief concern. But once this issue is … Read the whole story