The court of media opinion concerning Caitlyn Jenner's transgender transformation has spoken. And the media's verdict is: We're OK with that. But what about the court that is always a … Read the whole story
TV upfronts won't nearly be the same in coming years. Per a new study, 71% of media executives are "concerned" about how to most … Read the whole story
Google took a YouTube video and aired it on TV during the commercial break in the ESPY broadcast just prior to Caitlyn Jenner receiving … Read the whole story
New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is … Read the whole story
Who better to narrate a car ad dubbed "The Kings & Queens of America" than an actor who plays royalty in a hit HBO … Read the whole story
NBCUniversal's total TV upfront revenue -- for its broadcast, cable and digital platforms -- was up 2% to $6 billion. NBC posted 5% price … Read the whole story
Here's a different way to advertise floors. Shaw Floors launched a sweet 60-second brand campaign that depicts family life from the point of view … Read the whole story
A new study from the TiVo Research Group confirms what I've long suspected: Binge-watching is the way a vast majority of viewers want to … Read the whole story
TV networks would love for business reporters to stop writing about TV ratings -- especially stories that only look at next-day ratings. Networks all … Read the whole story
TV viewers are becoming streamers, but they aren't cutting the cord. So says two recent reports that shed insight into some of the consumer … Read the whole story