TVBlog
by Adam Buckman, Featured Columnist
The biggest mystery concerning Jim Gaffigan is how he can afford to live in Manhattan with a family of seven. His new TV Land sitcom -- adapted from his real … Read the whole story
by Wayne Friedman
TV and radio station deals have slowed down dramatically in the first six months of this year. In that time, TV and radio station … Read the whole story
by Joe Mandese
Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
by Aaron Baar
"We hope these ads will challenge viewers to put themselves in these scenarios," Michelle Kuckelman, executive director of brand management at AT&T, tells "Marketing … Read the whole story
by Tyler Loechner
TubeMogul, a programmatic video ad platform, has plugged into Placemedia's television supply-side platform (SSP) to gives its clients more access to linear TV ad … Read the whole story
by Laurie Sullivan
Viewers can't search through television commercials and how-to tips on broadcast TV, but they can on YouTube. That's one reason Google's video site reigns … Read the whole story
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by Laurie Sullivan
Likes and dislikes on YouTube give brands feedback when producing and publishing content, helping marketers and content producers understand why viewers search for their … Read the whole story
by Sarah Mahoney
The campaign, created by Arnold, starts later this month with print ads running in trade and weekly consumer publications. And it's releasing digital snippets … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It wasn't that long ago -- probably the last decade -- that we all thought short-form, user-generated videos would be the norm, replacing all … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content over the Internet without the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We had good fun last week with my post about live TV slowly but surely losing its once-almost-unattainable perch. Lots of discussion ensued. The … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Donald -- Congratulations on another super strong week, profile-raising-wise! You're out there saying the things only you have the courage to say. But I … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We've seen the weekly declarations that TV … Read the whole story